Highground
BrANDS
WE'RE A BOUTIQUE
APAC-FOCUSED
STRATEGIC FOODS AGENCY
Advising and growing
sustainable food brands since 2013
Our story
About our APAC-focused strategic foods agency
We’re an expert network committed to growing natural and sustainable food brands across Asia Pacific. We've over 60 years of combined FMCG, foodservice and advisory experience working with SMEs, scale ups and leading multinationals at consumer doorstep.
Since 2013, our boutique agency has been helping food brands grow in Greater China and wider Asia.
Today we've business operations across Beijing, Hong Kong and New Zealand.
We believe in demand-led marketing and sales, working closely with channels to ensure the right value proposition is targeting the right audience and source story.
We've extensive experience in foodtech and commercialisation verticals, helping unlock new value for legacy and disruptive brands.
BRANDS & PRODUCERS
We are believers of working with fast growing brands and owner-operators who want to see their efforts transcend generations.
We work with suppliers who are willing to invest in the long term upside
We work with suppliers who can think strategically, today and tomorrow
We work with suppliers who care for the land, their stories and our environment
We work for households in busy, urban cities who seek to trust sustainable food stories
PROJECT Highglights
A few of our favourite strategic APAC projects
- VeNTURESOpportunities in our food network
Plant-based desserts startup
GM / Co-Founder, location NZ preferred but flexible across APAC.
We're looking for a passionate food entrepreneur with 10+ years experience who wants to grow a plant-based desserts company from New Zealand into Asia.
Ideally you are hungry, a self-starter and have solid FMCG sales/big food experience to balance your entrepreneurial skillset. You'll need to share our vision to help feed Asia Pacific more sustainably, and are excited by the challenge to build a profitable company in the growing plant-based desserts industry across APAC.
Attractive salary, options and upside for the right candidate. For a more detailed Job Description and to register your interest please drop us a line.
Sustainable seafood startup
CEO, location NZ preferred.
We're looking for an experienced general manager with 15+ years experience ideally in the seafood industry looking to change the game and grow an entrepreneurial, wastage-focused seafood brand for export into Asia and the US.
Ideally you have strong seafood industry experience and networks, are passionate about sustainability and want to drive more value for legacy New Zealand fisheries. You'll have strong commercial and leadership credentials, with some time offshore ideally based in Asia. You can easily balance strategy and your Board responsibilities whilst motivating a startup team around day-to-day execution. You'll need to share our vision to help feed Asia Pacific more sustainably, and are excited by the challenge to build a profitable company in the sustainable seafood industry across Asia and the US.
Attractive salary, options and upside for the right senior candidate. For a more detailed Job Description and to register your interest please drop us a line.
