Highground - 伍de哥哥

Antipodes Water

Antipodes comes to the surface from a deep aquifer and is bottled at source in Whakatane, Bay of Plenty. It is consistently recognised as the deepest, highest quality water in New Zealand.

J.Friend & Co. Artisan Honey

J. Friend & Co was created to return life to honey and dignity to the artisan beekeeper. We want to introduce food lovers to the complex flavours of vintage honey, a taste experience without equal.

Manukee

New Zealand Daily Wellness Drink

The East Imperial story began with passion. A passion to put the tradition back into tonic water. Inspired by a family recipe from 1903, we tracked down the original, handpicked ingredients.
BRANDS 品牌

Some of the delicious product brands we've worked with in China:

ALFAONE/ ANCHOR/ ANTIPODES/ ASTROLABE/ BARKERS/ CHARD FARM/ EAST IMPERIAL/ FONTERRA/ FRESH-AS/ HANSELLS/ J. FRIEND & CO. HONEY/ KIWI FARM/ MANUKEE/ OLIVADO/ RABBIT RANCH/ TASTI

Our online catalogue available here.
ABOUT 关于我们

Highground Brands represents delicious, natural and safe New Zealand food and beverage products in North and West China.

We're a progressive marketing and distribution agency helping position and grow great brands in front of discerning Chinese audiences.

Let us help tell your New Zealand story in China.
Agency Services

Your storytellers and brand managers who understand changing market and consumer needs:

Brand localisation and positioning - online and offline

Market, branding and marketing strategy development

Event and promotions marketing

Communications planning and social media management
Distribution Services

Your sales and operations platform in China that backs up strategy with measured results:

Import and customs management

Freight, logistics and warehousing

Catalogue representation

Channel and relationship development

Sales negotiation and account management
Team 团队

Initially founded by New Zealander Alex Worker, Highground boasts a team of young, talented and driven professionals with longstanding connection to China and New Zealand.

Highground is a proud member of Tsinghua University's X-Lab incubator where a majority of our team are Tsinghua alumni. We maintain strong links to New Zealand through working relationships with the FoodBowl, University of Auckland Business School and various brand agency partners.
CONNECT 联系方式

+86 138 1139 2485

alex@hgbrands.com

HG Instagram

Highgroundbrands

HG WeChat

HG Weibo
FAQ

Highground是什么？

Highground Brands致力于高端醇酒美食在中国市场的交流与推广。我们的目标是成为中国北部和西部和新西兰之间健康食品饮料贸易的平台。作为中新之间的贸易平台，Highground Brands为新西兰品牌提供进入中国北部和西部市场的生存及发展的一站式服务。
Highground的公司结构是怎样的？

Highground Brands 2013年10月成立于新西兰，现总部在中国北京，同时也活跃在奥克兰和香港。我们的公司结构根据两项商务功能而划分。

市场销售咨询：提供帮助新西兰品牌进入中国的产品市场销售战略和品牌推广战略服务。
分销服务平台：提供中新之间的物流、进口、和仓储服务。

通过我们的在线平台和高级酒店及餐馆等销售频道，我们将中国消费者可信赖的自然美味新西兰食品饮料直接送到家门口。

Highground能提供那些商品和服务？

咨询

品牌定位、发展—线上和线下

市场营销、品牌发展策略的提供和改进

商业谈判和会计服务

商业促销服务

分销

进出口及海关服务

后勤和仓储

北京及大中华地区的物流输送

分销商供应链管理服务

直/间接渠道的B2B/B2C销售服务

Highground的目标受众是？

咨询: 我们的合作伙伴是新西兰享有盛名的食品饮料公司，我们帮助它们在中国扎根和发展。

分销: 我们与知名物流商和高级酒店和餐馆渠道以及线上的合作伙伴关系密切。同时，通过我们的微信公众平台以及在线平台，我们能够直接与中国消费者进行交流，也为他们展示我们合作商的品牌故事。

消费者: 我们的目标客户，是那些现代繁忙城市生活中称职的妻子和母亲，她们对日常食品的质量要求很高，却常常因为工作原因，鲜有时间挑选值得信赖的食物。

Highground现使用的销售渠道有那些？

Highground Brands的目标是成为新西兰公司在中国繁荣发展可信赖通道。我们充分调动了社交网络的力量（微博、微信、Facebook、Instagram等等），通过促销活动和事件营销来帮助我们的代理商和物流商。目前我们也与中国知名电子商务平台（蜜芽宝贝、京东以及亚马逊中国）进行合作，以销售进口幼儿食品。

Highground有什么独特的竞争优势？

新西兰作为生产纯净自然、值得信赖的商品的国度，在中国早已享有盛名。在中国食品安全问题仍然亟待解决的今天，新西兰食品饮料公司在中国有极高的发展潜力。Highground Brands的竞争优势在于我们与100%可信赖的纯天然食品饮料提供商进行深度合作，形成了从新西兰本土到中国消费者家门口一站式服务平台。

Antipodes Water

J.Friend & Co. Artisan Honey

Manukee

BRANDS 品牌

Some of the delicious product brands we've worked with in China: ALFAONE/ ANCHOR/ ANTIPODES/ ASTROLABE/ BARKERS/ CHARD FARM/ EAST IMPERIAL/ FONTERRA/ FRESH-AS/ HANSELLS/ J. FRIEND & CO. HONEY/ KIWI FARM/ MANUKEE/ OLIVADO/ RABBIT RANCH/ TASTI Our online catalogue available here.

ABOUT 关于我们

Agency Services

Distribution Services

Team 团队

CONNECT 联系方式

FAQ Highground是什么？

Highground的公司结构是怎样的？

Highground能提供那些商品和服务？

Highground的目标受众是？

Highground现使用的销售渠道有那些？

Highground有什么独特的竞争优势？

Some of the delicious product brands we've worked with in China:

ALFAONE/ ANCHOR/ ANTIPODES/ ASTROLABE/ BARKERS/ CHARD FARM/ EAST IMPERIAL/ FONTERRA/ FRESH-AS/ HANSELLS/ J. FRIEND & CO. HONEY/ KIWI FARM/ MANUKEE/ OLIVADO/ RABBIT RANCH/ TASTI

Our online catalogue available here.

FAQ

Highground是什么？