Our China-focused sales and marketing agency
We’re a team committed to growing the very best food companies in China. A New Zealander and three Chinese friends with over 50 years of combined FMCG and foodservice experience in Greater China.
As a working collective since 2013, we’ve been helping international food brands grow in China and wider Asia. We're passionate about working with big and small companies, particularly with owner-operators and private capital that rely on us as their team on-the-ground.
At Highground we believe in demand-led marketing and sales, working closely with channel and source to ensure the right story is being told with a validated value proposition. We are also comfortable in areas of foodtech and innovation, unlocking new value for legacy companies and brands.
HOW WE WORK WITH OUR BRANDS
PRODUCERS WE WORK WITH
We are believers of working with fast growing brands and owner-operators who want to see their efforts transcend generations.
We work with suppliers who are willing to invest in the long term upside
We work with suppliers who can think strategically, today and tomorrow
We work with suppliers who care for the land, their stories and our environment