•  WE'RE A BOUTIQUE

    APAC-FOCUSED

    STRATEGIC FOODS AGENCY

    Advising and growing

    sustainable food brands since 2013

  • Our story

    About our APAC-focused strategic foods agency

    Since 2013, our boutique agency has been helping food brands grow in Greater China and wider Asia. Today we've business operations across Beijing, Hong Kong and New Zealand.

     

    We’re an expert network committed to growing natural and sustainable food brands across Asia Pacific. We've over 60 years of combined FMCG, foodservice and advisory experience working with SMEs, scale ups and leading multinationals.

     

    We believe in demand-led marketing and sales, working closely with channels to ensure the right value proposition is targeting the right audience and source story.

  • HOW WE WORK WITH OUR BRANDS AND PARTNERS

    1

    Connect

    Reach out to our team and let us know what you'd like to do in Asia and what you can supply. We are open to different ways of working - lighter touch agency services; capital and partnership searches; through to full-blown distribution and channel management.

    2

    Represent

    Once we align on terms, we can represent your company and/or product(s) under our agency brand across targeted channels in New Zealand, China and wider Asia. We have registered entities for import, distribution, sales and marketing services across the value chain.

    3

    Oversee

    With channels in place and orders confirmed, we can oversee your supply chain to ensure end-to-end management during trial and scale up phases.

    4

    Advise

    We're your eyes and ears to ensure you have full visibility of where your products are going, providing competitor and channel insights, and what changes need to take place to match fast moving consumers trends. Sometimes our advice isn't always what you want to hear, but it usually helps shape strategy and governance conversations.

  • BRANDS & PRODUCERS

    We are believers of working with fast growing brands and owner-operators who want to see their efforts transcend generations.

    We work with suppliers who are willing to invest in the long term upside

    We work with suppliers who can think strategically, today and tomorrow

    We work with suppliers who care for the land, their stories and our environment

    We work for households in busy, urban cities who seek to trust sustainable food stories

  • Aftertaste

    Our APAC food conversation series

    October 25, 2020 · 15 cities to feed,ANZACs missing Asia,build a China brand,Fermentation vs Cow,Aftertaste2
    Aftertaste #2 - 15 future food cities, ANZACs undervaluing Asia, fermentation vs the cow, China...
    Read more...
    July 31, 2020 · APAC,Food,Megacities,Strategy,Plant-based
    Aftertaste #1 - the need for Aftertaste, Covid-19 and the rise of plant-based What a wild first...
    Read more...
  • HIGHGROUND VeNTURES

    Opportunities in our food network

    Summer Research Internships (PhD) - Onehunga, Auckland

    Assistant to the GM - Auckland Region

    Drop us a line for a JD and chat

  • CONTACT

    Want help to grow across Asia Pacific? Get in touch!

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