Highground
BrANDS
WE'RE A BOUTIQUE
APAC-FOCUSED
STRATEGIC FOODS AGENCY
Advising and growing
sustainable food brands since 2013
Our story
About our APAC-focused strategic foods agency
Since 2013, our boutique agency has been helping food brands grow in Greater China and wider Asia. Today we've business operations across Beijing, Hong Kong and New Zealand.
We’re an expert network committed to growing natural and sustainable food brands across Asia Pacific. We've over 60 years of combined FMCG, foodservice and advisory experience working with SMEs, scale ups and leading multinationals.
We believe in demand-led marketing and sales, working closely with channels to ensure the right value proposition is targeting the right audience and source story.
Connect
Reach out to our team and let us know what you'd like to do in Asia and what you can supply. We are open to different ways of working - lighter touch agency services; capital and partnership searches; through to full-blown distribution and channel management.
Represent
Once we align on terms, we can represent your company and/or product(s) under our agency brand across targeted channels in New Zealand, China and wider Asia. We have registered entities for import, distribution, sales and marketing services across the value chain.
Oversee
With channels in place and orders confirmed, we can oversee your supply chain to ensure end-to-end management during trial and scale up phases.
Advise
We're your eyes and ears to ensure you have full visibility of where your products are going, providing competitor and channel insights, and what changes need to take place to match fast moving consumers trends. Sometimes our advice isn't always what you want to hear, but it usually helps shape strategy and governance conversations.
BRANDS & PRODUCERS
We are believers of working with fast growing brands and owner-operators who want to see their efforts transcend generations.
We work with suppliers who are willing to invest in the long term upside
We work with suppliers who can think strategically, today and tomorrow
We work with suppliers who care for the land, their stories and our environment
We work for households in busy, urban cities who seek to trust sustainable food stories
Summer Research Internships (PhD) - Onehunga, Auckland
Assistant to the GM - Auckland Region
Drop us a line for a JD and chat
CONTACT
Want help to grow across Asia Pacific? Get in touch!
Contact Us
Alex Worker - Director
awrworker (wechat)
alex@hgbrands.com
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